Voice Search - What Is It & How To Optimize For It
There has been a recent boom in the use of voice search. As mobile phones and smart speakers are becoming increasingly popular, voice search has emerged as a great marketing opportunity for businesses. Voice search is the concept of using speech to inquire or command. It is one of the fastest-growing e-commerce trends and as a digitally active business owner, you must take advantage of it.
You must be wondering well…
How Powerful Is Voice Search?
As of 2020, in the United States, 40.2 percent of the population used some form of voice search feature, and this number increased by 2.7 percent from the previous year. In today's world, 70 percent of individuals worldwide prefer to conduct queries through voice search rather than typing out questions onto a search engine. Additionally, 33.2 million United States citizens are said to use voice search through a smart speaker to purchase products. Since consumers are becoming increasingly comfortable purchasing products through voice search, it is vital for your business to rank well on the voice search engine. This will allow voice search devices to detect your website and suggest your products to users.
But wait…
How Does Voice Search Work?
Once a command or question is asked, the process of transcribing the speech to text occurs. Following this, the text is analyzed to detect the command or question that was asked. After the analysis is complete, the device searches for external information through a search engine to find relevant information. Finally, this information is digested and delivered into a format suitable for the user.
Now that we understand the mechanism of voice search, let's explore how to optimize your business for voice search!
6 Ways To Optimize For The Voice Search Engine
1) Site speed is extremely important for voice search thus, prioritize this by creating a high-speed website.
2) Create a website that is mobile compatible; build AMP pages to create an efficient mobile viewing experience.
3) Utilize web caching to improve the loading speed of website pages.
4) Compress files/images on your website to load them faster.
5) Create qualitative content that offers valuable insights into the keywords you are targeting.
6) Utilize long-tail keywords in your SEO strategy since voice searches are usually longer search terms or questions as opposed to short-word searches done through Google.
These are some of the many ways you can optimize your website to be ranked higher on voice search results. As a second step, you can leverage paid media – comment below to learn more about voice search and paid media.
Torpedo Marketing Inc. has a team of SEO experts who are always willing to help you reach your goal. Call or email us to find out more about voice search and how to leverage it into your marketing strategy.
