Business Reply Mail in Toronto, GTA & Canada
What is Business Reply Mail
Business Reply Mail is a direct response vehicle used by businesses, publishers, government departments, fundraisers and other organizations to seek responses from recipients (domestic and international). Customers must pay an annual, non-refundable fee and then only pay for items that are returned to them.
Business Reply Mail Items Can Include
(List is not exhaustive)
• Receiving payments
• Voting
• Generating sales leads
• Researching the marketplace
• Initiating customer service
• Developing retail trade
• Identifying customer needs
• Requesting information
• Building databases
• Renewing magazine
• Subscriptions
• Raising funds etc.
Delivery Standards
• Local: 2 days
• Provincial: 3 days
• National*: 4 days
*Excludes non-major urban centres, northern regions and remote areas.
Unacceptable Mail
Any item that is considered non-mailable.
Generally, non-mailable matter means any mail that:
• Is prohibited by law (e.g., illegal, obscene, fraudulent)
• Fails to meet physical characteristics/marking requirements, etc.
Mandatory Requirements For Business Reply Mail
Machineability For Business Reply Mail
SHAPE
• Rectangular
MATERIAL
• Must be paper; items cannot be made or wrapped in plastic.
• Minimum paper weight for:
→ Envelope: 75 gsm (approx. 20 lb. bond)
→ Card and Postcard: min. 160 gsm (approx. 60 lb.
cover) but not less than 111 gsm (approx. 40 lb. cover)
• NOTE: Optimal card size of 165 mm x 108 mm; and paper grain direction long.
WINDOW ENVELOPES
(Domestic Mailings Only)
• Ensure that the entire address remains fully visible through the window, even if the enclosure shifts.
• Ensure that all windows are covered with transparent material.
• Best practices for optimal processing - the transparent material used to cover the window has:
→ Enough transparency to allow visibility with a maximum
haze of 75% uniform clarity
→ No wrinkles, creases or blemishes
→ A gloss reading (side facing out) of 159 units or less.
Business Reply Mail Pricing
To access prices, you must meet all applicable requirements for the applicable service. Qualifying customers may have access to lower prices by signing an agreement. All prices are subject to applicable rebates, discounts, fees, surcharges, adjustments, and taxes.
