Direct Mail Marketing & Printing Services Toronto
 
We are proud to be recognized as an Expert Partner by Canada Post
 


We are your certified Canada Post Expert Partner for your Direct Mail Campaigns


Torpedo Marketing is a full service lettershop and print finishing production facility

Choose Torpedo Marketing for Sending Direct Mail in Toronto, in Canada, and Throughout North America.

  • Whether your direct mail campaign is a 1-to-1 marketing initiative or an Unaddressed Admail campaign, Torpedo has the expertise and experience to get it done on time and on budget with professionalism and accuracy.

Torpedo offers 3 Canada Post Smartmail Marketing™ solutions for marketing your business. Whether your selling products or services, all three of these options are ideal mail marketing solutions and should be considered based on your marketing objectives and budget.


 

Neighbourhood Mail connects you to every home and apartment in specific neighbourhoods or regions across Canada. Items consists of printed and non-printed matter such as product samples. The service provides the delivery of information and/or advertising material. Multiple formats are acceptable.

Some examples are:

  • catalogues

  • community newspapers

  • co-op mailings

  • flyers

  • samples


 

Postal Code Targeting Mail targets a defined postal code area. It helps to identify and reach postal codes that match the profile of your ideal prospects, so you can expand into new markets, target look-alike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition.  This mail is not personalized.

 

 

Personalized Mail targets an address and/or individual and is personalized with the recipient’s information. The intent is to motivate an individual to take action by:

  • promoting a product, service, program or event;

  • soliciting donations or contributions. Includes thank-you letters soliciting future donations with a tax receipt from registered charitable organizations;

  • reporting on financial performance, primarily for promotional purposes;

  • supporting your loyalty card program

 
 

Lettermail, previously considered First Class Mail, is used for specific purposes and mostly for low volume marketing mailings, transactional mail, fulfillment and for all other categories that don’t qualify as marketing mail.

Mail items can include:

  • letters, cards, selfmailers

  • annual, semi-annual or quarterly reports

  • receipts or invoice containing financial information

  • notice of voting for federal, provincial or municipal events


 

5. Publication Mail

Publication Mail are items that are published and mailed at a regular frequency of at least twice a year and are mailed under a valid Publications Mail Agreement number. Mailable items, in print form, that:

 
 
  • are magazines and newspapers containing news and misc. information,

  • are newsletters, nonpromotional in nature, containing news or information relevant to a membership, special interest group or association

  • contain a maximum ratio of 70% advertising to 30% news/editorial (including editorial content sponsored by an advertiser) in no more than 50% of the issues in a 12-month period (enclosures and samples are not included


 

6. Business Reply Mail

A direct response vehicle used by businesses, publishers, government departments, fundraisers and other organizations to seek responses from recipients (domestic and international). Customers must pay an annual, non-refundable fee and then only pay for items that are returned to them. Mail items can include:

 
 
  • receiving payments

  • voting

  • generating sales leads

  • researching the marketplace

  • initiating customer service

  • developing retail trade

  • identifying customer needs

  • requesting information

  • building databases

  • renewing magazine

  • subscriptions

  • raising funds

  • returning qualified items

 

7. Direct Mail to the United States

Torpedo Marketing specializes in USPS mail as well.  USPS, the equivalent to Canada Post, utilizes services similar to that of Canada Post to advertise and communicate with consumers and businesses.  Torpedo provides USPS mail services of various formats and delivers directly into USPS Buffalo NY on a weekly basis.  Call today for details on how to mail into the USA.

 

Follow these best practices to elevate your presence in market.

 

A perfectly timed, well-written piece that has a clear and relevant message, with a compelling call to action, is priceless. Match your mail piece to your marketing objectives by carefully choosing the best format, look, feel and messaging. Here’s how we suggest you direct your time and energy when planning your direct mail:

 

Follow the 40/40/20 rule


40% Audience

 

The right data to find the right people. Before all else, consider who you’re mailing to and what information you’ll need to reach them. A well-defined target profile and/or mailing list is key to success – whether it is your own customer list or a rented list.

 

40% Offering

 

What are you offering and why is it relevant? This is where you consider what action you want someone to take, why they should take action and how you’ll reward them for doing it. There are many ways to present an offer – a promotion or discount, special event, free expert advice, information to solve a problem, etc. If you don’t offer something of value, you’ll be disappointed by the response no matter how good your data and creative. Pre-test your offers, track them and adjust according to results.

Sample Offers

  • Free information

  • Donation matching

  • Client onboarding incentive

  • Samples

  • Loyalty points

  • Discounts, specials, rebates

  • Exclusive invitation

  • Free gift

  • Free trial

  • Promotional contests

(Don’t forget to include any eligibility requirements, time limitations and other terms and conditions with your offer.)

 

20% Creative

 

Design is important.  Time to brand your look and feel, which includes creative, message and format. It’s also about how you integrate direct mail with other media – and in what order. Consider paper quality, weight and finish. Add a varnish or coating to enhance the experience. Include inserts like buck slips and cards to make your brand difficult to ignore.

Make it special

  • Enhancements

  • Inks

  • Finishes

  • Inserts

  • Interactive

  • Formats

  • Coatings

  • Technology (AR and QR)

  • Dimensional

  • Sensory

 

 

Include a Strong Call-to-Action (CTA)

Your CTA should encourage a lead or prospect to take advantage of your offer by performing a specific task. Make it easy for the eye to locate – and easy for your customer to perform so you don’t cause frustration. Be clear, leaving no doubt in your customer’s mind what it is that you want them to do.

 
 

Avoid Clutter

Too much on the page scatters attention. It makes it difficult to absorb the value proposition and to locate the call to action (CTA). Design for easy skimming.

Use Simple Visuals

Use high-contrast, simple imagery, which the brain can easily process. Bright colours and a big, bold font can make the communication stand out.

 
 

Show Faces

Images of people interacting with your product or service can help reinforce your key messages and have a positive effect on the reader.

Action-Oriented Words

Avoid the passive voice and verbs that lack power. Use your copy to focus on selling your offer, rather than your product or service.

 
 

Embed tracking

Including embedded tracking mechanisms in your piece will make it easier for you to measure success. You can use a promo code, a marketing URL, QR Code or a unique toll-free number.

P.S.

Adding a P.S. is important. People often skip to the end of a mailing to see what’s in it for them. Reinforce your message and your advantage there.


 
 

From cards to catalogues, there is a variety of direct mail formats available to use. Each comes with its own set of benefits and pricing considerations, so make your choice according to your objective and budget. Here are your main options (source: Canada Post):

 

Did you know?*


92%
 of Canadians read direct mail.


88%
 of Canadians will visit a store or website after receiving direct mail.


51%
 of consumers purchased a product online or in store after receiving direct mail.


39%
 more time is spent with integrated direct mail and digital campaigns than with digital-only campaigns*.

 * Source: Canada Post

Printing and delivery under one roof isn’t just efficient; it’s the smartest way to make your marketing dollars work harder for you. From the design phase to delivery, we handle everything. We work with you to understand your goals, manage your data, and even take care of your mailing list. The real value of in-house printing and fulfillment, is that everything is streamlined. You get consistency, speed, and most importantly, quality across every touchpoint. Here is why you should print in-house with us:

With our professional mailing services, your direct mail campaign will save you money, deliver higher returns, and leave a lasting impression on your audience. Here is how:

1. Economies of Scale

Take advantage of bulk mail discounts that significantly reduce the cost per piece. By processing large quantities of mail in-house, we lower production costs without compromising quality. This means you can reach more customers for less.


2. Higher Returns

Direct mail campaigns boast an impressive average response rate of 4.9%. Research shows that 51% of consumers purchase a product online or in-store after receiving direct mail. With a higher likelihood of driving action, direct mail ensures you see better returns.


3. All-in-One Mailing Services

Our comprehensive mailing service manages every step of your campaign in-house, from design and printing to addressing and delivery. This seamless process eliminates the need for multiple vendors, saving time, reducing errors, and keeping costs low.


4. Precision Targeting

Direct mail allows for pinpoint accuracy when reaching your audience. Whether you’re targeting specific neighborhoods, demographics, or interests, our advanced data tools ensure precise targeting. This reduces waste, increases relevance, and improves ROI.


5. Measurable Results

Track the success of your direct mail marketing with ease. Personalized URLs, QR codes, and unique offers enable you to measure responses. This data helps you refine future efforts and ensures every dollar spent drives measurable results.


6. Sustainable Solutions

Our eco-friendly mail services prioritize sustainability without sacrificing quality or results. By using recycled materials, sustainable inks, and efficient production processes, we help you reduce your carbon footprint while keeping costs competitive.



 1. Planning & Strategy (1-2 Weeks):

  • - Define campaign goals: acquisition, retention, or promotion.

  • - Identify your target audience using precise mailing lists.

  • - Decide on the format (postcards, flyers, catalogs) and offer.

3. Printing & Production (3-5 Days):

  • - Print materials using high-quality, eco-friendly processes.

  • - Customize with variable data printing for personalization.

  • - Apply finishing touches like coatings, embossing etc.

5. Distribution & Delivery (1-3 Days):

  • - Dispatch direct mail to your target audience through our streamlined mailing services.

  • - Monitor delivery progress to ensure deadlines are met.

2. Design & Copywriting (1 Week):

  • - Create an engaging design aligned with your branding.

  • - Write compelling copy emphasizing your call-to-action.

  • - Review to ensure it resonates with your audience.

4. Mailing Preparation (2-3 Days):

  • - Sort mail by postal codes for efficient delivery.

  • - Address, barcode, and apply postage with automation.

  • - Ensure compliance with postal standards.

6. Tracking & Follow-Up (Ongoing):

  • - Use unique tracking codes or personalized URLs

  • - Analyze response rates and ROI.

  • - Follow up with leads or repeat campaigns.