3 Pros to Influencer Marketing:
1. Increase Brand Awareness & Reach
2. Building Credibility
3. Drive Purchase Decisions
1. Increase Brand Awareness & Reach:
People who consist of a loyal and larger-than-average-sized following on any platform are considered influencers. There is a range of influencers including macro-influencers, micro-influencers, nano-influencers etc. These individuals greatly impact their following, which brands such as yours can leverage. Partnering with influencers allows your company to access the thousands of individuals who follow them. A review of your product done by an influencer will be seen by their thousands of followers which could then ripple down to the viewer's followers through shares etc. Therefore, a beneficial factor of influencer marketing is giving easy and instant awareness of your brand to thousands of individuals overall, increasing brand awareness and reach.
2. Building Credibility:
Influencer marketing offers your company the opportunity to spread a positive sentiment about your brand through an influencer’s loyal and vast following. Most followers related to influencers on a personal level, instilling trust in them. When an influencer puts an advertisement up about your product – how to use it, its value for money, what to expect etc. – they are answering the most asked questions many consumers have before making a purchase. Since these answers are coming from an influencer individuals trust, they eventually also trust the product and brand.
Influencer marketing is essentially word-of-mouth marketing done on a massive scale. When an influencer recommends your brand, it instills a sense of trust in it. And this information can spread like wildfire on the internet. Furthermore, influencers encourage their followers to create user-generated content, which builds credibility. As followers are also creating their review videos of your product, more individuals are not only getting aware of it, but they are also building trust with your brand.
3. Drive Purchase Decisions
Influencers have been able to establish a sort of cult! Their followers will do any and everything to become like their idols and obtain their lifestyle. With that in mind, if a follower’s favourite influencer has bought a product they love, no doubt the followers will run to buy that same product. Many small businesses have sold out their products because of a positive review from an influencer. Utilize the trust and love individuals have for influencers to promote your brand and products since it will surely drive sales if influencer marketing is done right!
