1.Invest in Web Development
Although investment in website development doesn’t always come to mind when discussing online marketing tactics, an appealing and accessible website will influence the amount of time a user/potential customer spends on your website. Your website, whether it be a contest site, campaign micro-site, or any type of registration site will be the center of all your marketing efforts. This means, if your page isn’t visually appealing, easy to read, interesting, or accessible, it won’t matter how much time and effort has been put towards your strategy development - you’re not going to get any business. Here’s an example of a successful campaign micro-site that helped drive customers to purchase:
Torpedo Tidbit: Kohler Canada is a leading global manufacturer of quality kitchen & bathroom fixtures. In 2016, Kohler Canada reached out to Torpedo Marketing to help with their Dream Rebates program offered to their customers. Kohler dealerships across Canada participated in an inaugural Canadian rebate program that was offered to consumers based on their purchases. The Kohler Canada Dream Rebate campaign exceeded expectations with over 50% greater rebates than budgeted, translating to over 50% greater sales than expected! (If it worked for Kohler, it could work for you!)
2. Start an Email Marketing Campaign
Email marketing is used to develop relationships with current customers, acquire new customers, and promote specific products or services. An email marketing campaign can be extremely effective in driving action on your website if you take advantage of all the features. Your emails can easily be segmented and personalized towards the interests of each member on your mailing list. By tailoring each email, or groups of emails, you can create a more personal experience for the customer receiving it. Not only does this create a positive image for your brand, but it also could help boost sales or interactions on your website. An abundance of studies have proven that people are more inclined to open, read, and respond to mail when it has been personalized for them.
If you’re starting an email marketing campaign, make sure to make an email opt-in list that is very accessible. This will allow interested individuals to opt-in to receiving your email broadcasts which often results in new customers and increased sales.
3. create a Blog or write Articles
A blog can be beneficial in marketing your business online for many reasons. It can provide you with a platform to offer advice, share information, and connect with your readers/customers. But, most importantly, a frequently updated blog allows you to consistently add new keywords to your website which optimizes your search engine strategy. Improving SEO is one of the most crucial tasks when it comes to being successful with your online marketing activities and a blog is an exceptional way to do so.
Torpedo Tip: When writing a blog or article for your website, make sure to add an option to share the post to social media and with friends via email or text. This will allow your information to reach a larger audience and will always link back to your website.
4. Be Active on Social Media
It seems obvious, but so many companies aren’t doing it - but this could give you a boost a head of the competition. Start by updating your profile to be visually appealing yet very informative. Attach links to your website, other social medias, and attractive photos that represent your business. Post about recent news within your industry, company, and about your employees - as long as it is relevant and appropriate for your audience. Connect with your consumers, suppliers, and competitors. The larger the audience you are connected with and continue to interact with on social media, the more likely your brand is to get noticed.
Torpedo Tip: Check out “Who to Follow” on Twitter and “Suggested for You” on Instagram if you’re unsure on who to connect with. Also, mentioning other company accounts in your posts could be a good way to get noticed, build connections between other businesses, or find others to follow. (You can start by connecting with us by clicking the icons below!)
All of these methods will improve your online marketing in a variety of ways, the most prominent one being the improvement of your SEO.
Google Ads and advertisements on social media may be of something to look into if you want to get your brand noticed. They’re a low cost way of reaching new audiences and bringing in more business. However, there is no point in investing money into online advertisements if the website your viewers are directed to is not going to make them stay and shop!
Here is a full list of Torpedo Marketing’s Digital Services!
Contact Torpedo Marketing to enhance your online marketing strategies. Hitting your marketing target is what we’re all about.
