Personalized Mail has proven to be consumers’ preferred channel for promotional messages. In fact, 36% of Canadians say they would rather receive them by direct mail, which is two and a half times higher than those who prefer email. Also, did you know that 86% of people are more likely to open mail addressed to them personally?
Personalized mail gets noticed. It can help you create an impact you can measure, integrate with other marketing channels, drive responses, and target the right customers. By incorporating personalized direct mail into your campaign, you can hit your marketing targets.
Source: Canada Post: Personalized Mail, August 30, 2018
View Canada Posts full PDF on their website.
Contact Torpedo Marketing to see how we can help with your next Personalized Mail campaign.
