Combining Direct Mail and Email Marketing for Success

Businesses have an array of tools at their disposal to reach and engage with their target audience. Two of the most powerful and effective methods are direct mail and email marketing. While each has its unique strengths and weaknesses, the combination of both can create a strong omnichannel marketing strategy that maximizes reach, engagement, and conversion rates.

What is Direct Mail Marketing?

Direct mail marketing is a traditional marketing strategy that involves sending physical promotional materials directly to a targeted group of recipients via postal mail. These materials can include direct mail postcards, brochures, catalogs, letters, flyers, and other printed items. They are designed to capture the recipient's attention and encourage them to take a specific action, such as visiting a website, redeeming a coupon, or making a purchase. Despite the digital shift in marketing, direct mail continues to be an effective tool for reaching consumers, especially when combined with digital marketing strategies.

Pros of Direct Mail Marketing

• Tangibility: Direct mail marketing is something you can hold in your hands, like a postcard or a brochure. When you touch and feel it, it makes a stronger impression on you compared to just seeing something on a screen. This makes people more likely to read and remember what they receive in the mail.

• High Visibility: Unlike social ads that can get lost in your crowded feed, direct mail goes straight to your mailbox at home. You're more likely to notice it and take a look, simply because it's physically there.

• Personalization: With new printing technology, direct mail can be personalized just for you. This means it can include things that match your interests or past purchases, making it more relevant and interesting. When something feels like it's made just for you, you're more likely to pay attention to it.

• Trustworthiness: Physical mail feels more trustworthy than emails that might be scams or fake. When you hold a piece of mail, you know it's real and meant specifically for you. This makes people feel more secure and willing to consider what it says.

What is Email Marketing?

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of promoting products, services, or content, nurturing relationships, and driving conversions. It allows businesses to communicate directly with their audience through their inbox, providing timely and relevant information, offers, and updates.

Pros of Email Marketing

• Cost-Effective: Email marketing is affordable for businesses of any size. Unlike traditional mailings that require printing and postage costs, sending emails involves minimal expenses. This makes it accessible even for small businesses with limited budgets.

• Speed: Emails can be delivered almost instantly to thousands of people worldwide. This rapid delivery allows businesses to communicate time-sensitive information, promotions, or updates swiftly, enhancing responsiveness and customer engagement.

• Measurable Results: Email marketing platforms provide detailed analytics that show how many people open your emails, click on links, and take action. These insights allow businesses to measure the success of their campaigns accurately and make data-driven decisions to improve future marketing efforts.

• Automation: Email marketing allows for automation, meaning emails can be scheduled and sent automatically based on triggers like a subscriber joining a list, making a purchase, or abandoning a cart. This automation saves time and ensures that subscribers receive relevant communications at the right moment, increasing the likelihood of conversions and customer retention.

Integrating Direct Mail and Email Marketing

Combining direct mail and email marketing offers a synergistic approach that capitalizes on the unique strengths of each channel. This leads to a more effective and comprehensive marketing strategy. While direct mail provides a tangible, high-visibility touchpoint that recipients can physically interact with, email marketing offers a cost-effective, immediate way to reach a large audience with detailed analytics. When used together, these channels can create a multi-touchpoint experience that keeps your brand top-of-mind, engages different segments of your audience, and drives higher response rates.

For instance, a direct mail piece can introduce a new product or offer, creating initial awareness and interest. A follow-up email can then reinforce this message, provide additional information, and include a call-to-action that is easily clickable, leading to higher conversions. This combination allows businesses to reach people who might ignore one channel but respond to the other, effectively broadening the campaign's reach.

Additionally, the physical presence of direct mail can cut through the digital noise, while the data from email campaigns can be used to track engagement and refine targeting. By integrating direct mail and email marketing, businesses can create a cohesive and powerful omnichannel strategy. Leverage the immediacy and measurability of digital marketing with the impact and trustworthiness of physical mail. Thus ultimately leads to improved marketing outcomes and a higher return on investment compared to using either channel alone.

Ways to Integrate Both Marketing Channels

Here are several strategies to seamlessly integrate these two channels:

• Consistent Messaging: Ensure that your messaging across both direct mail and email campaigns is aligned and consistent. This reinforces your brand identity and message, making your communication more cohesive and memorable for recipients.

• Cross-Promotion: Use each channel to promote the other. For example, include a call-to-action in your direct mail piece encouraging recipients to visit your website and sign up for exclusive email offers. Conversely, include mentions of upcoming direct mail campaigns or special promotions in your email newsletters to generate anticipation and engagement.

• Personalized URLs (PURLs): Include personalized URLs in your direct mail pieces that lead recipients to personalized landing pages. Use email to follow up with recipients who received the direct mail piece, reminding them to visit their personalized URL for exclusive content or offers.

• Triggered Email Follow-Ups: Automate email follow-ups based on actions taken by recipients in response to direct mail. For instance, send a follow-up email after a direct mail piece is delivered, reminding recipients of an upcoming deadline or providing additional information related to the mailed offer.

• Segmentation and Targeting: Use data from both channels to segment your audience and deliver more targeted messages. For example, use purchase history data from email campaigns to inform the content of direct mail pieces, ensuring they are relevant and appealing to specific customer segments.

• Timing Coordination: Coordinate the timing of your direct mail and email campaigns to create a cohesive and integrated customer experience. For instance, send a direct mail piece announcing a new product launch, followed by an email a few days later with more details and a special offer.

• Feedback Loop: Use direct mail to solicit feedback from customers and encourage them to provide reviews or testimonials. Use positive feedback received via direct mail in email campaigns to build credibility and trust with your email subscribers.

• Multi-Channel Offers: Create exclusive offers or discounts that can only be redeemed through a combination of direct mail and email. For example, send a direct mail coupon that requires recipients to enter a unique code received via email to activate the offer.

• Data Integration: Integrate data from both channels into a unified customer database or CRM system. This allows you to track customer interactions and behaviors across channels, gaining deeper insights into their preferences and improving future campaign targeting and personalization efforts.

• Analytics and Optimization: Use analytics from both channels to measure the effectiveness of your integrated campaigns. Analyze metrics such as response rates, conversion rates, and ROI to identify which strategies are most successful and optimize future campaigns accordingly.

Ensuring Consistent Reach

I’m sure you are wondering… well, how does the email and direct mail piece reach the same audience? To ensure that your marketing efforts reach the same recipients, follow these straightforward steps:

1. Maintain a Clean Customer Database: Keep a centralized database that includes accurate contact information for your customers. This database should include mailing addresses for direct mail and email addresses for email marketing.

2. Sync Data Regularly: Regularly update and sync your customer database to ensure that mailing addresses and email addresses are current and accurate. This helps prevent sending duplicate or outdated information.

3. Use Integrated Marketing Software: Use marketing software that allows you to manage both direct mail and email campaigns from the same platform. These tools often have features to synchronize customer data and coordinate campaign delivery.

4. Coordinate Campaign Timing: Plan your direct mail and email campaigns to be sent out around the same time. This helps create a cohesive customer experience and ensures that recipients receive complementary messages across both channels.

5. Segment Your Audience: Segment your customer database based on preferences, behaviors, or demographics. This allows you to tailor your messaging for each segment and ensure that recipients receive relevant content through both direct mail and email.

6. Track Responses and Interactions: Use tracking tools to monitor how recipients engage with your direct mail and email campaigns. This data helps you understand which channels and messages are most effective, allowing you to optimize future campaigns.

By following these steps, businesses can effectively coordinate and ensure that their direct mail and email marketing pieces reach the same recipients, maximizing the impact of their integrated marketing efforts.

Case Study 1 - Our Client Story

A mid-sized clothing company wanted to boost sales for its new product line. We helped them integrate direct mail and email marketing for their campaign. First, we sent out beautifully designed direct mail pieces to their top 1,000 customers, each with a personalized URL leading to a customized landing page with a special discount. A week later, we sent a follow-up email using mailchimp to the same recipients, reminding them of the discount and encouraging them to visit their personalized landing page.

The results were impressive. The direct mail pieces had a response rate of 8%, and the follow-up emails had a 45% open rate and a 20% click-through rate. Overall, the campaign generated a 12% increase in sales for the new product line, demonstrating the power of combining direct mail and email marketing.

Case Study 2 - Our Client Story

In 2024, a regional fitness chain came to us with the hopes to boost membership renewals and attract new sign-ups. We suggested a comprehensive marketing campaign that integrated both direct mail and email strategies for them to achieve their goals. The campaign began with a personalized direct mail piece sent to existing members whose memberships were due for renewal. Each mailer included a personalized offer based on the member's past usage patterns and preferences, encouraging them to renew with a special discount or bonus incentive.

Following the direct mail campaign, we launched a series of targeted email follow-ups. These emails reinforced the renewal offer, provided testimonials from satisfied members, and highlighted upcoming fitness classes and events. Each email included a clear call-to-action directing recipients to a dedicated landing page where they could easily renew their membership online or schedule a consultation.

The results of the campaign were highly successful. The direct mail piece achieved a response rate of 12%, with a significant portion of recipients opting to renew their memberships or inquire about upgrading to higher-tier packages. The email follow-ups further boosted engagement, with open rates averaging 30% and click-through rates exceeding industry benchmarks.

Benefits of an Omnichannel Campaign

1. Increased Reach: Combining both channels ensures that you reach a wider audience, as some people prefer physical mail while others respond better to email.

2. Higher Engagement: Multiple touchpoints keep your brand top-of-mind and increase the chances of engagement.

3. Improved Conversion Rates: The combination of direct mail and email can lead to higher conversion rates, as you are engaging recipients through different mediums.

4. Comprehensive Analytics: By integrating both channels, you can gather more comprehensive data on your campaign’s effectiveness, helping you refine your strategies for future campaigns.

In today’s competitive marketing landscape, relying on a single channel is not enough. Both direct mail and email marketing have their unique strengths and can be incredibly effective when used together. An omnichannel approach that leverages both direct mail and email can enhance your reach, engagement, and conversion rates, ultimately leading to greater success. By integrating these two powerful tools, businesses can create a seamless and comprehensive marketing strategy that resonates with their audience and drives results.

How We Process The Mailing List For Direct Mail

The success of a direct mail campaign relies greatly on the quality of the mailing list. Enter the unsung heroes behind the scenes – the data team, armed with the tools and expertise to clean and process the lists, ensuring it meets the standards set by Canada Post for delivery. Let's delve into the world of mailing list processing and its pivotal role in optimizing direct mail.

Understanding The Mailing List For Direct Mail

A mailing list is more than just a collection of addresses; it's a gateway to reaching potential customers. It typically contains names, addresses, and sometimes additional demographic information. However, the journey from raw data to an effective mailing list is filled with challenges.

The Importance of Data Cleansing in Direct Mail

Imagine trying to navigate through a cluttered room in the dark – that's similar to sending out direct mail without a clean customer list. Data cleansing is the process of identifying and rectifying inaccuracies, inconsistencies, and duplications within the list. The goal is simple yet crucial: to ensure that the data is accurate, relevant, and up-to-date.

Role of the Data Team

The data team manages the mailing list and uses their skills to improve it. Their tasks encompass a range of activities, including:

1. Data Scrubbing:

   This involves identifying and correcting errors in the data, such as misspelled names or incomplete addresses. Advanced algorithms and software are used to automate this process, saving time and ensuring accuracy.

2. Duplicate Removal:

   Duplicate entries not only waste resources but also reduce the effectiveness of the campaign. The data team uses algorithms to detect and eliminate duplicates, consolidating the list into a streamlined database.

3. Address Standardization:

   Inconsistent formatting of addresses can lead to delivery failures or misdirected mail. The data team standardizes addresses according to Canada Post guidelines, ensuring uniformity and enhancing deliverability.

4. Appending Additional Information:

   To enrich the mailing list, the data team may append additional information, such as demographic data or purchasing behavior. This enhances targeting and personalization, increasing the effectiveness of the campaign.

5. Compliance Checks:

   Canada Post has strict standards for mail delivery, including address accuracy and format. The data team ensures that the mailing list complies with these standards, mitigating the risk of undelivered or returned mail.

Why Cleaning Data is Essential for Canada Post Standards

Canada Post sets high standards for mail delivery to ensure efficient and accurate distribution. Failure to meet these standards can result in delays, additional costs, and, most importantly, diminished effectiveness of the campaign. Here's why cleaning is important:

1. Enhanced Deliverability:

   Clean data increases the likelihood of mail reaching its intended recipients. By standardizing addresses and removing duplicates, the data team improves the accuracy of delivery, minimizing the risk of undelivered or returned mail.

2. Cost Efficiency:

   Every piece of undelivered or returned mail incurs additional costs for the sender. By cleaning the mailing list, the data team helps optimize resources and maximize the ROI of the campaign.

3. Reputation Management:

   A high rate of undelivered or returned mail can tarnish the sender's reputation and reduce customer trust. By maintaining a clean mailing list, the data team safeguards the sender's reputation and fosters positive relationships with recipients.

4. Regulatory Compliance:

   Non-compliance with Canada Post standards can result in penalties and legal repercussions. The data team ensures that the mailing list adheres to regulatory requirements, mitigating the risk of sanctions and maintaining the sender's integrity.

In the realm of direct mail, the mailing list is the cornerstone of success. Behind the scenes, the data team works tirelessly to cleanse and process this list, ensuring that it meets the exacting standards of Canada Post for delivery. Their efforts not only enhance deliverability and cost efficiency but also safeguard the sender's reputation and foster positive engagement with recipients. In marketing, where every detail matters, the art of mailing list cleansing shines as a beacon of precision and effectiveness. Do you have a customer list, contact us and let’s see how we can process that list for you to run successful direct mail campaigns.

Inside Our 18,000 Square Ft. Toronto Warehouse

Welcome to the heart of our operations, where space meets efficiency, and potential meets fulfillment. Nestled in the bustling city of Toronto, our 18,000 square ft. warehousing facility stands tall, ready to cater to a multitude of needs. With a capacity to accommodate up to 600 kids (or more aptly, clients), we pride ourselves on being the go-to destination for a wide array of services, ranging from corporate literature fulfillment to online merch stores and beyond. Join us on a journey through the vast expanse of our warehouse as we unravel the myriad ways we utilize this space to serve our clients and exceed their expectations.

Warehousing Company Promotional Products

At the core of our operations lies the fulfillment of company promotional products. From branded merchandise to promotional giveaways, our warehouse serves as a hub for all things promotional. With meticulous inventory management systems in place, we ensure that our clients' promotional campaigns run seamlessly, leaving a lasting impression on their target audience.

Corporate Literature Fulfillment and Print-on-Demand Customization

In today's fast-paced business landscape, timely distribution of corporate literature is paramount. Leveraging our Toronto warehouse facility, we offer comprehensive corporate literature fulfillment services, coupled with print-on-demand customization. Whether it's brochures, pamphlets, or business cards, we have the infrastructure and expertise to handle it all, ensuring that our clients' messaging reaches their intended recipients with precision and impact.

E-Commerce: Online Merchandise Stores

The digital realm is where trends are born and brands thrive. Recognizing this, we have dedicated a significant portion of our Toronto warehouse to the management of online merchandise stores. From inventory storage to order fulfillment, we streamline the entire process, empowering brands to capitalize on the ever expanding e-commerce landscape while delivering a seamless shopping experience to their customers.

Artist or Influencer Merchandise

Artists and content creators are constantly seeking avenues to monetize their craft and connect with their fan base. Our Toronto warehouse serves as a beacon of support for artists and influencers, offering a platform for the storage and distribution of their merchandise. Whether it's concert memorabilia or exclusive merchandise drops, we ensure that each piece makes its way from our shelves to the hands of eager fans.

Warehousing Trade Show and Showroom Marketing Collateral

First impressions are everything, especially in the realm of trade shows and showroom displays. Understanding the significance of impactful marketing collateral, we house a diverse range of materials tailored to enhance brand visibility and engagement. From banners and signage to promotional brochures, our Toronto warehousing facility equips clients with the tools they need to make a lasting impression on their target audience.

B2C E-store with Product Warehousing and Fulfillment

In the age of convenience, B2C E-commerce reigns supreme. With our warehousing facility serving as the backbone, we offer end-to-end solutions for B2C e-stores, encompassing product storage, order fulfillment, and shipping logistics. Whether it's a small-scale startup or an established brand, we cater to the unique needs of each client, ensuring seamless integration with their online storefront and unparalleled customer satisfaction.

Material Distribution; Hand Assembly & Kitting

In addition to traditional warehousing services, we specialize in material distribution, hand assembly, and kitting. Whether it's assembling promotional kits or customizing merchandise bundles, our dedicated team employs precision and attention to detail at every step of the process. From concept to execution, we work closely with clients to bring their visions to life, delivering tangible results that exceed expectations.

Direct Mail and Print Machinery

As technology continues to evolve, so too does the landscape of direct mail marketing and printing. Within our Toronto warehouse, state-of-the-art machinery stands ready to facilitate the production and distribution of direct mail campaigns and printed materials. From digital printing to variable data printing, we leverage cutting-edge technology to ensure that each piece is crafted with care and delivered with impact.

In conclusion, our 18,000 square ft. warehousing facility in Toronto serves as more than just a storage space; it's a dynamic hub of innovation and efficiency. From fulfilling company promotional products to managing online merchandise stores and everything in between, we are committed to empowering our clients and helping them succeed in an ever-evolving marketplace. With a relentless focus on quality, reliability, and customer satisfaction, we continue to push the boundaries of what's possible, one square foot at a time. Welcome to the future of fulfillment. Welcome to our warehouse.

Can You Track The Success of A Mail Services Campaign?

In today's fast-paced digital world, the concept of traditional mail services might seem like a relic of the past, overshadowed by the glitz and glamour of online marketing channels. However, don't be too quick to dismiss the power of a well-crafted piece of physical mail. Direct mail services have proven time and again to be an effective tool in reaching and engaging with target audiences. But how do we measure the success of such campaigns? Let's dive into the intricacies of tracking mailing success and explore some real-life examples that showcase its effectiveness.

Metrics in Mail Services

Measuring the success of a mailing campaign involves a multi-faceted approach, considering various metrics that provide insights into different aspects of its performance. Here are some key metrics to consider:

Response Rate:

This metric measures the percentage of recipients who respond to the mail piece, whether it's by making a purchase, visiting a website, or contacting the company. A higher response rate indicates better engagement and effectiveness of the campaign.

Conversion Rate:

The conversion rate measures the percentage of recipients who take a desired action, such as making a purchase or signing up for a service, after receiving the mailing piece. It gives a more concrete indication of the campaign's impact on driving actual business outcomes.

Return on Investment (ROI):

ROI quantifies the profitability of the mail service by comparing the cost of the campaign to the revenue generated from it. A positive ROI indicates that the campaign has been successful in generating revenue, while a negative ROI suggests that the campaign may need adjustments to improve its effectiveness.

Tracking Codes:

Including unique tracking codes or personalized URLs (PURLs) in direct mail pieces allows marketers to track the response and engagement of individual recipients. This provides valuable data on which recipients are most engaged and which messaging or offers are most effective.

 Customer Lifetime Value (CLV):

CLV estimates the total revenue that a customer is expected to generate over their entire relationship with a business. Direct mail campaigns that successfully acquire high-value customers contribute positively to CLV.

 Brand Awareness and Recall:

Direct mail can also be effective in increasing brand awareness and recall among recipients. Surveys or follow-up communications can be used to measure changes in brand perception before and after the campaign.

How Digital Tools Help Track Mail Services

 Incorporating digital elements such as QR codes or unique URLs into mailing campaigns can enhance tracking capabilities and provide additional insights into recipient behaviour. By directing recipients to a specific landing page or website, marketers can track online interactions such as website visits, form submissions, or purchases, attributing them directly to the campaign.

For example, a clothing retailer might include a QR code in their direct mail piece that leads recipients to a landing page offering an exclusive discount. By tracking the number of scans and subsequent purchases made using the discount code, the retailer can measure the success of the campaign and calculate its ROI.

Real-Life Success Stories: Mail Services Done Right

Now, let's look at some real-life examples of direct mail marketing Canada campaigns that have achieved remarkable success:

American Express Small Business Services:

American Express launched a direct mail marketing campaign targeting small business owners, offering personalized advice and resources to help them navigate the challenges of running a business. The campaign resulted in a 10% increase in new account acquisitions and a significant boost in brand perception among small business owners.

 IKEA Catalog:

IKEA's iconic catalog is a prime example of how direct mail marketing can drive both online and offline sales. With millions of copies distributed worldwide each year, the catalog serves as a powerful marketing tool that drives traffic to IKEA stores and website, resulting in millions of dollars in annual sales.

Dollar Shave Club:

Dollar Shave Club disrupted the razor industry with its innovative direct mail campaign to feature a quirky promotional video. The campaign went viral, garnering millions of views and sign-ups within days of its launch, showcasing the potential of direct mail to create buzz and generate rapid customer acquisition.

While the landscape of marketing may be evolving rapidly with advancements in digital technology, direct mail remains a valuable and effective tool for reaching and engaging with target audiences. By leveraging a combination of traditional and digital tracking methods, marketers can measure the success of their direct mail campaigns and unlock valuable insights that drive business growth. So, don't underestimate the power of a well-crafted piece of mail—it might just be the key to unlocking your next marketing triumph beyond the post box.

Revolutionize your industry with an innovative direct mail campaign, unconstrained by tracking concerns, as our tracking capabilities rival those of any online marketing campaign. Begin your journey today!

Lettermail Marketing Delivery Time

In today's fast-paced world, time is of the essence. If you're a business owner sending out marketing materials, knowing how long lettermail takes can be crucial. We're here to unveil the nuances of lettermail delivery and demonstrate how, as Canada Post Smart Mail Marketing Expert Partners, we can optimize the process and achieve lightning-fast results.

What Is Lettermail Marketing?

Before delving into delivery times, let's first understand what lettermail marketing entails. Lettermail marketing stands as a crucial strategy for businesses seeking to establish personalized and direct connections with their target audience. This approach involves dispatching promotional materials, such as flyers, brochures, or promotional letters, through traditional postal services to potential customers or existing clients.

Distinguished from digital marketing by its tangible nature, lettermail marketing enables businesses to differentiate themselves in a competitive marketplace, leaving a memorable impression. By harnessing this strategy, businesses effectively convey their brand message, endorse products or services, and foster customer engagement.

Moreover, with adept strategies, lettermail marketing can yield impressive response rates and a substantial return on investment, rendering it an indispensable tool across various industries and business scales. Lettermail marketing represents a modernized approach to direct mail campaigns, employing targeted, personalized mailers to engage specific recipients and incite desired actions, such as purchases or event attendance.

A significant advantage lies in its capacity to deliver highly relevant content, thus enhancing the likelihood of positive responses. Through the utilization of data analytics and segmentation methods, businesses can identify their most valuable customers and tailor their marketing communications accordingly, resulting in heightened conversion rates and ROI. Additionally, the advent of tracking and measuring tools now offers opportunities to monitor the efficacy of direct mail and lettermail campaigns in real-time, facilitating swift adjustments and optimizations to maximize results.

Understanding Lettermail Delivery Timeframes

In the realm of lettermail marketing, delivery timeframes play a pivotal role in ensuring the effectiveness of a campaign. Several factors contribute to these timeframes, including geographical distance, the volume of letters being dispatched, and external variables like weather conditions. Geographical distance directly impacts delivery timelines, with longer distances typically translating to lengthier delivery periods. typically, standard lettermail delivery within Canada can take anywhere from 2 to 9 business days, with urban areas generally experiencing quicker delivery times compared to remote regions.

International lettermail delivery adds another layer of complexity to the equation, as transit times can vary significantly depending on the destination country and any customs clearance procedures that may be required. As a result, it's essential to factor in additional time for international deliveries, with delivery times ranging from a few days to several weeks.

Moreover, the volume of letters being sent out can influence processing times within postal facilities, potentially delaying delivery. External factors such as adverse weather conditions further complicate matters, potentially causing disruptions in transportation and further extending delivery times. Thus, businesses must meticulously plan and strategize their lettermail marketing campaigns, taking into account these various factors to ensure timely and efficient delivery of their marketing materials to their intended recipients.

The Role of Canada Post Smart Mail Marketing Expert Partners

Now, let's explore how partnering with us, a Canada Post Smart Mail Marketing Expert Partner can further enhance the efficiency and effectiveness of your lettermail campaign. As certified experts in direct mail marketing, we possess a deep understanding of Canada Post's mailing solutions and best practices, enabling us to provide invaluable guidance and support to businesses looking to launch successful direct mail campaigns.

One of the significant advantages of working with us is gaining access to exclusive delivery discounts and incentives, resulting in cost savings for businesses seeking to maximize their marketing budgets.

Furthermore, as an expert partner, we possess direct entry into Canada Post's distribution network. This empowers us to choose expedited delivery methods, effectively minimizing transit times for your lettermail campaign.

Understanding how long lettermail takes and harnessing the power of innovative strategies like are essential for businesses looking to succeed in today's competitive landscape. By partnering with a Canada Post Smart Mail Marketing Expert Partner, can unlock a wealth of benefits, from cost savings and faster delivery times to increased engagement and ROI.

To know more about lettermail marketing, contact us!

Why Partner with a Smaller Fulfillment Center in Canada?

In the intricate dance of commerce, one of the most critical steps is fulfillment. It's the heartbeat of any business, ensuring that products reach customers efficiently and effectively. In a world dominated by big giants, the allure of partnering with mammoth fulfillment centers can be tempting. However, beneath the surface lies a compelling argument for why entrusting your warehousing needs to a smaller, local fulfillment center in Canada could be a game-changer for your company's success.

Reasons To Work With Smaller Fulfillment Centers Canada

Cost

First and foremost, let's address the elephant in the room: COST. While large fulfillment centers may boast economies of scale, they often come with hefty price tags. From storage fees to pick-and-pack charges, the expenses can quickly add up, especially for businesses operating on lean margins. In contrast, smaller, local fulfillment centers tend to offer more competitive pricing structures. By keeping overhead costs low and focusing on personalized service, these centers can provide cost-effective solutions tailored to your specific needs.

Flexibility

But affordability is just the tip of the iceberg. Another compelling reason to partner with a smaller, local fulfillment center is flexibility. Unlike their larger counterparts, which may be bogged down by bureaucratic red tape, smaller centers can pivot and adapt with agility. Need to scale up or down quickly? No problem. Want to customize your packaging or branding? Consider it done. With a smaller, local partner, you have the freedom to tailor your fulfillment strategy to suit your evolving business needs.

Proximity

Furthermore, proximity matters. When your fulfillment center is located nearby, logistics become streamlined, leading to faster delivery times and reduced shipping costs. For Canadian businesses, partnering with a local fulfillment center means tapping into a network of regional carriers and leveraging existing infrastructure to your advantage. Plus, with the growing emphasis on sustainability, reducing the carbon footprint of your supply chain by choosing a local partner is not just smart business—it's the right thing to do.

Personal Touch

But perhaps the most significant advantage of partnering with a smaller, local fulfillment center is the personal touch. When you're just another account number at a big giant, it's easy to feel like a small fish in a vast ocean. However, at a smaller center, you're more than just a client—you're a valued partner. With dedicated account managers and a team invested in your success, you can expect unparalleled support every step of the way. Whether it's troubleshooting a last-minute order or brainstorming creative solutions to boost efficiency, your local fulfillment center is there to help you succeed.

Torpedo Marketing

Now, let's zoom in on Torpedo Marketing's fulfillment capabilities. As a leading player in the Canadian market, Torpedo specializes in building revenue-generating next-gen B2B and B2C web stores and e-stores for businesses of all sizes. With a state-of-the-art facility located in Toronto, Torpedo offers comprehensive warehousing solutions to manage your merchandise effectively. From storing inventory to managing orders and fulfilling custom merch worldwide, Torpedo is equipped with the tools and expertise to streamline your fulfillment process and elevate your brand's presence in the market.

In conclusion, while big giants may dominate the landscape, partnering with a smaller, local fulfillment center in Canada offers a host of advantages that can't be ignored. From cost savings and flexibility to proximity and personalized service, the benefits speak for themselves. And with Torpedo Marketing leading the charge, the future of fulfillment has never looked brighter. So why settle for the status quo when you can embrace innovation and excellence with a trusted local partner by your side? Choose local. Choose Torpedo.

The Power of Print-on-Demand Fulfillment Companies in Toronto

In the dynamic landscape of modern business, companies are constantly seeking innovative solutions to streamline their operations and enhance customer experience. Among the myriad of strategies employed, leveraging print-on-demand (POD) fulfillment companies has emerged as a game-changer, particularly in bustling metropolises like Toronto. These companies offer a range of services designed to revolutionize how businesses manage their products for events, shows, promotions, contests, and more.

So, what exactly are POD fulfillment companies, and how do they facilitate seamless merchandise management for both B2B and B2C companies? Let's delve into the intricacies and unveil why they have become indispensable assets for businesses in Toronto and beyond.

Understanding Print-on-Demand Fulfillment Companies:

POD fulfillment companies serve as the bridge between businesses and their merchandise needs. They offer a range of services encompassing printing, warehousing, order fulfillment, and shipping. Unlike traditional printing methods that require large upfront investments and bulk orders, POD enables businesses to produce merchandise on an as-needed basis, minimizing waste and inventory costs.

In Toronto, a vibrant hub of commerce and creativity, POD fulfillment companies have thrived, catering to the diverse needs of businesses across various industries and sizes. These companies leverage cutting-edge printing technologies and state-of-the-art facilities to deliver high-quality merchandise with quick turnaround times.

The Role of Print-on-Demand Fulfillment Companies:

1. Efficient Production:

   POD fulfillment companies enable businesses to produce merchandise swiftly and cost-effectively. Whether it's custom apparel, promotional items, or branded merchandise, they can fulfill orders of any size with precision and efficiency.

2. Warehousing and Inventory Management:

   For businesses participating in events, shows, or promotional campaigns, managing inventory can be a daunting task. POD fulfillment companies alleviate this burden by offering warehousing services. They store merchandise securely and manage inventory levels, ensuring that businesses have the right products available when needed.

3. Order Fulfillment and Shipping:

   One of the key advantages of partnering with POD fulfillment companies Toronto is their expertise in order fulfillment and shipping logistics. They handle the entire process, from receiving orders to packing and shipping them to customers or event venues. This allows businesses to focus on their core activities while ensuring that merchandise reaches its destination on time.

4. Customization and Personalization:

   In today's market, personalization is essential. POD fulfillment companies excel in providing customizable solutions, allowing businesses to tailor products to their specific requirements. Whether it's adding logos, slogans, or custom designs, they can accommodate a wide range of customization requests.

5. Cost-Effectiveness and Scalability:

   Traditional manufacturing and warehousing models often involve significant upfront costs and long lead times. POD fulfillment offers a cost-effective alternative, allowing businesses to minimize overheads and scale their operations as needed. Whether it's a small batch of merchandise for a local event or a large-scale promotional campaign, POD services can adapt to meet the demands of any project.

Why You Need A Print-on-Demand Fulfillment Company:

1. Flexibility and Agility:

   In Toronto's fast-paced business environment, agility is key to staying ahead of the competition. POD fulfillment services offer the flexibility businesses need to respond quickly to changing market demands and customer preferences.

2. Reduced Risk and Overhead:

   By eliminating the need for large upfront investments in inventory and production equipment, POD fulfillment companies help limit risk for businesses. This pay-as-you-go model allows companies to avoid excess inventory and costly overheads, freeing up capital for other strategic initiatives.

3. Enhanced Brand Visibility:

   In a city as diverse and dynamic as Toronto, establishing a strong brand presence is essential. POD fulfillment companies enable businesses to create custom-branded merchandise that resonates with their target audience, increasing brand visibility and recognition.

4. Support for Events and Promotions:

   Whether it's a trade show, conference, or product launch, events play a crucial role in marketing and brand building. POD fulfillment companies can assist businesses in preparing for these events by providing high-quality, branded merchandise that leaves a lasting impression on attendees.

5. Scalability for Growth:

   As businesses in Toronto expand and evolve, scalability becomes a pressing concern. POD fulfillment services offer scalable solutions that can accommodate growth without the need for extensive infrastructure investments. Whether it's expanding into new markets or launching innovative product lines, businesses can rely on POD services to support their growth trajectory.

Example of Fulfillment Excellence

Among the myriad of POD fulfillment companies in Toronto, Torpedo Marketing stands out as a beacon of excellence. With our commitment to quality, reliability, and customer satisfaction, Torpedo has earned a reputation as a trusted partner for businesses seeking top-notch warehousing solutions.

We offer a comprehensive suite of services, including custom printing, warehousing, order fulfillment, and shipping. Our team of experienced professionals works closely with clients to understand their unique needs and deliver tailored solutions that exceed expectations.

From concept to execution, Torpedo prides itself on its attention to detail and commitment to excellence. Whether it's producing custom apparel for a corporate event or creating branded merchandise for a promotional campaign, Torpedo Marketing ensures that every project is executed with precision and professionalism.

In conclusion, POD fulfillment companies play a pivotal role in facilitating seamless product management for businesses in Toronto and beyond. From efficient production to order fulfillment and shipping, these companies offer a range of services designed to streamline operations and enhance brand visibility. Whether it's supporting events, promotions, or day-to-day operations, POD fulfillment services have become indispensable assets for companies looking to thrive in today's competitive landscape. And at the forefront of this industry stands Torpedo Marketing, setting the standard for excellence and innovation in POD fulfillment.

Fill out this form to get started on your fulfilment journey today!

How Much Does Direct Mail Marketing Cost in 2024?

Direct mail marketing has long been a reliable strategy for businesses looking to reach their target audience in a tangible and personalized way. In Canada, it's important to understand the costs of direct mail campaigns because of the countries diverse demographics and widespread geography, which presents unique challenges. In this blog, we will dive into different costs associated with direct mail marketing. Let’s discuss industry standards and how pricing is effected by these factors: campaign specifications, mailing formats, finishing options, and mailing strategies.

What is Direct Mail Marketing?

Before we get to pricing, let’s briefly discuss what Direct Mail Marketing is! It’s a marketing medium that involves sending physical promotional materials straight to potential customers via postal mail. These materials can range from postcards and letters to catalogs and promotional items. Unlike digital marketing, mailing services offer a tangible touchpoint, allowing businesses to engage with customers on a more personal level.

Industry Standard Costs in Canada:

The costs of direct mail marketing in Canada varies depending on several factors, including the size of the mailing list, the complexity of the design, postage rates, printing costs, and distribution fees. According to industry experts such as Torpedo Marketing, a leading direct mail company in Canada, the average cost per piece for a standard postcard mailing can range from $0.50 to $1.00, including printing, postage, and distribution. However, this cost can fluctuate based on volume discounts, mailing frequency, and additional services such as data analytics and campaign tracking.

Direct Mail Marketing Costs

Factors Affecting Direct Mail Costs

1. Mailing List Quality:

   The accuracy and relevance of a mailing list will significantly impact campaign effectiveness and costs. Read our blog “How To Acquire A Customer List for Effective Mailing Services” for some reference. Targeted lists tailored to specific demographics or geographic regions may incur higher acquisition costs but yield better response rates.

2. Design Complexity:

   Intricate designs, custom graphics, and premium materials can elevate the aesthetic appeal of direct mail pieces but also increase production costs.

3. Postage Rates:

   Canada Post determines postage rates based on factors such as size, weight, delivery speed, and destination. Bulk mailing discounts are available for high-volume campaigns, reducing overall postage costs. Since we are a Canada Post Smartmail Marketing Expert Partner, we get exclusive postage rates for our clients!

4. Printing Methods:

   Choosing between digital, offset, or variable data printing affects both quality and cost. Digital printing offers flexibility for smaller print runs and personalized content but may be costlier per unit compared to offset printing for larger quantities.

5. Distribution Channels:

   Direct mail marketing can be distributed through various channels, including Canada Post, third-party mail houses, or in-house delivery networks. Each option carries associated fees and service levels, impacting overall campaign costs. We have an exclusive partnership with Canada Post allowing us to benefit from cheaper delivery prices.

Comparing Different Mailing Formats

1. Postcards:

   Cost-effective and versatile, postcards are ideal for short messages and visual impact. Standard postcard sizes qualify for lower postage rates, making them an economical choice for mass mailings.

2. Letters:

   Personalized letters convey a sense of intimacy and sincerity, making them effective for targeted campaigns. However, letter-sized mailings may incur higher postage costs compared to postcards.

3. Catalogs:

   Although more expensive to produce and mail, catalogs offer ample space for product showcases and detailed information, making them suitable for niche markets and high-value products.

4. Brochures:

   Brochures strike a balance between content depth and affordability, providing ample space for product descriptions and visuals while remaining cost-effective for mid-sized mailings.

Different Finishing Effects

1. Glossy/Matte Finishes:

   Finishing effects such as glossy or matte coatings enhance visual appeal and durability, but may increase printing costs.

2. Embossing/Debossing:

   Adding texture through embossing or debossing techniques creates tactile interest, making direct mail pieces more memorable but requiring specialized printing processes.

3. Die-Cutting:

   Die-cutting allows for custom shapes and designs, elevating the uniqueness of direct mail materials but adding complexity to production thus, increase costs.

Comparing Different Mailing Strategies

1. Personalized Mail:

   Generally, personalized mail tends to be more expensive than standard mass mailings due to the additional costs associated with data processing, variable printing, and segmentation. However, the return on investment for personalized mail campaigns can often justify the higher upfront costs, as they typically yield higher response rates and engagement from recipients. Moreover, advancements in technology have made personalized mail more cost-effective than ever before, allowing for greater efficiency in targeting specific demographics and tailoring messages to individual preferences. Ultimately, while personalized mail may initially seem pricier, its ability to deliver more relevant and impactful messaging often makes it a worthwhile investment for businesses seeking to maximize the effectiveness of their direct mail marketing efforts.

2. Neighbourhood Mail:

   Neighbourhood mail, also known as Every Door Direct Mail (EDDM), offers a cost-effective option for direct mail marketing campaigns by targeting specific geographic areas. Unlike personalized mail, which involves precise targeting based on demographic or behavioural data, neighbourhood mail allows businesses to reach every household within a selected neighbourhood or postal route without the need for addresses. This bulk mailing option typically offers lower postage rates compared to individually addressed mailings, making it an attractive choice for businesses aiming to maximize their budget while achieving broad local visibility. While neighbourhood mail may lack the personalized touch of targeted mailings, its affordability and ability to saturate a specific area with marketing materials can still yield significant results, particularly for businesses focused on building brand awareness within their local community.

3. Postal Code Targeting:
   The pricing structure for postal code targeting in direct mail campaigns can offer a balanced approach between the precision of personalized mail and the broad reach of neighbourhood mail. By targeting specific postal codes or ZIP codes, businesses can tailor their mailings to reach desired geographic areas while still maintaining a level of cost-effectiveness. While postal code targeting may involve slightly higher costs compared to neighbourhood mail due to the additional data processing and segmentation required, it can often yield better results by honing in on areas with higher concentrations of the target audience. This approach allows businesses to maximize the relevance of their messaging while minimizing waste, as they can strategically allocate resources towards areas with the greatest potential for engagement and conversion. Overall, postal code targeting strikes a valuable middle ground in terms of pricing, offering businesses the opportunity to achieve both reach and relevance in their direct mail marketing campaigns.

4. Lettermail:

   The pricing structure for lettermail in direct mail campaigns provides a straightforward and economical option for businesses looking to send basic correspondence and promotional materials. Lettermail typically involves sending standard-sized letters or postcards at fixed postage rates, making it a cost-effective choice for mass mailings with minimal customization. Compared to personalized or targeted mail options, lettermail tends to be the most affordable, as it doesn't require extensive data processing or segmentation. While it may lack the tailored approach of more specialized mailings, lettermail still offers businesses the opportunity to efficiently reach a wide audience with essential messages and offers. Its simplicity and affordability make it an attractive option for businesses seeking to maximize their outreach efforts while minimizing expenses in their direct mail campaigns.

5. Publication Mail:

   The pricing structure for publication mail in direct mail campaigns offers a cost-effective solution for businesses looking to distribute magazines, newsletters, catalogs, and other periodicals to a targeted audience. Publication mail rates are typically lower than regular lettermail rates, making it a budget-friendly option for companies seeking to disseminate printed materials on a larger scale. These reduced rates are often contingent on meeting specific eligibility criteria, such as minimum volume requirements and adherence to size and weight specifications. While publication mail may require more planning and preparation compared to standard lettermail, its discounted postage rates can result in substantial savings for businesses engaged in regular or bulk mailings of printed materials. Additionally, publication mail offers the advantage of being able to reach a dedicated audience interested in receiving periodical content, enhancing the likelihood of engagement and response from recipients. Overall, publication mail presents an attractive pricing structure for direct mail campaigns seeking to distribute printed publications efficiently and affordably.

6. Business Reply Mail:

   The pricing structure for business reply mail in direct mail campaigns offers a convenient and flexible option for businesses to facilitate responses from recipients without requiring them to bear the postage costs. With business reply mail, the sender (typically the business) pays the postage for both the outbound and return mail, making it easier for recipients to respond promptly without the barrier of postage fees. While business reply mail does involve higher postage rates compared to standard lettermail due to the added convenience and service provided, it can be a valuable investment for businesses aiming to streamline their response processes and encourage customer engagement. By removing the cost burden for recipients, business reply mail can increase response rates and improve the overall effectiveness of direct mail campaigns, ultimately offering a cost-effective solution for businesses seeking to foster communication and interaction with their audience.

7. International Mail:

   Expanding reach beyond national borders requires adherence to international postage rates and customs regulations, increasing overall campaign costs. Contact Us to get more information on international rates.

Consulting with Direct Mail Experts

Partnering with reputable direct mail companies such as Torpedo provides access to industry expertise, innovative solutions, and cost-effective strategies tailored to specific business objectives. By leveraging our insights and resources, businesses can optimize campaign performance and maximize return on investment.

Direct mail marketing remains a formidable tool for businesses seeking to establish meaningful connections with their target audience in Canada. Understanding the costs associated with direct mail campaigns is crucial for budget planning and resource allocation. By considering the prices campaign factors, mailing formats, finishing effects, and strategic approaches, businesses can execute impactful campaigns that resonate with recipients and drive desired outcomes.

In collaboration with industry experts like us, businesses can navigate the complexities of direct mail marketing in Canada with confidence, unlocking new opportunities for growth and engagement in an ever-evolving landscape.

Contact us today to get more pricing information!

How To Acquire A Customer List for Effective Mailing Services

How do you gather the right customer lists to ensure your direct mail campaigns hit the mark? Join us on a deep dive into the world of customer list acquisition for mailing services, where we explore various strategies and options available to businesses.

Understanding The Importance of Mailing Lists

Before we tell you some methods for acquiring customer lists, let's first discuss why these lists are important. Customer lists serve as the backbone of any successful mailing campaign. They allow businesses to target individuals who are most likely to show interest thus, increasing the likelihood of conversion. Whether it's sending promotional offers, product catalogs, or event invitations, having a well-curated mailing list ensures that your message reaches the right people at the right time.

Ways To Gather Your Mailing List for Effective Mailing Services

Client-Owned Customer relationship management (CRM) Lists

One of the primary sources of contact lists for direct mail campaigns is the client's own database of customer information. This typically includes contact details collected through interactions such as purchases, inquiries, or subscriptions. Utilizing these lists offers several advantages, including familiarity with the customer base and access to detailed information that can personalize the mailers.

Purchasing Lists from Third-party Providers

For businesses looking to expand their reach beyond their existing customer base, purchasing lists from third-party providers presents a viable option. Companies specializing in data aggregation and marketing services compile comprehensive databases containing demographic, geographic, and behavioural information of potential customers. These lists can be tailored to specific criteria, such as age, income level, interests, and purchasing habits, allowing businesses to target their mailing campaigns with precision. Canada Post provides access to address databases for mailing services. As a Canada Post Smart Mail Marketing Expert, we have access to these lists at exclusive pricing.

Postal Code Targeting

We offer a unique service known as Postal Code Targeting (PCT), which enables businesses to target households based on geographic location. By selecting specific postal codes or neighbourhoods, businesses can reach audiences within their desired vicinity.

Data Mining and Analysis

In addition to traditional methods of acquiring contact lists, businesses can leverage data mining and analysis techniques to uncover valuable insights. By analyzing customer interactions, online behaviours, and purchasing patterns, businesses can identify potential leads and create targeted mailing lists. Advanced analytics tools and algorithms can aid in segmenting the audience and predicting consumer preferences, optimizing the effectiveness of direct mail campaigns. We have tools and partnerships in place to help you do this!

Customer Engagement and Opt-in Strategies

Building a robust customer list isn't just about gathering data; it's also about fostering engagement and obtaining consent. Implementing opt-in strategies such as newsletter sign-ups, loyalty programs, and exclusive offers encourages customers to willingly share their contact information. By establishing trust and providing value, businesses can organically grow their customer base and create a receptive audience for direct mail campaigns.

Combining Multiple Approaches for Maximum Impact

While each method of acquiring mailing lists has its merits, the most effective approach often involves a combination of strategies. By diversifying sources and leveraging the strengths of each method, businesses can create comprehensive customer lists that includes a wide range of demographics and preferences. Whether it's tapping into existing databases, purchasing targeted lists, or employing data-driven insights, the key lies in flexibility and adaptability.

In the realm of direct mail campaigns, the success of your campaign lies on the quality of your mailing list. By employing a variety of strategies such as client-owned databases, third-party providers, postal targeting services, data analysis, and customer engagement tactics, businesses can assemble highly targeted lists that resonate with their audience. Whether you're a small local business or a multinational corporation, the art of customer list acquisition is a fundamental aspect of effective mailing services. So, arm yourself with the right tools and insights, and watch your direct mail campaigns soar to new heights of success.

Torpedo Marketing has years of experience and connections to help you find the right list for your direct mail campaign. Contact us today for a consultation!

A Guide to Direct Mail Marketing Success

In a digital age saturated with online marketing channels, direct mail may seem like a marketing strategy from a bygone era. However, seasoned marketers recognize its enduring effectiveness in creating tangible connections with target audiences. In this comprehensive guide, we will delve into the myriad factors that can influence the success of a direct mail campaign. From understanding the basics to exploring creative strategies, data list essentials, delivery considerations, and measuring success, every aspect will be thoroughly examined to equip marketers with the knowledge needed to orchestrate a triumphant direct mail initiative.

1. Understanding Direct Mail Marketing Basics:

Direct mail, at its core, involves sending physical promotional materials directly to a targeted audience. This approach provides a tangible and memorable touchpoint with potential customers. Before diving into the complexities, understanding the fundamental principles of direct mail lays the groundwork for a successful campaign.

2. Defining Your Objectives:

Every marketing initiative should begin with a clear definition of objectives. Whether the goal is to increase brand awareness, drive website traffic, generate leads, or boost sales, a well-defined objective guides the entire campaign strategy and serves as a benchmark for measuring success.

3. Creativity Matters in Direct mail marketing:

Creativity is the heartbeat of a successful direct mail campaign. The challenge lies in creating materials that stand out in a mailbox cluttered with bills and statements. From innovative designs to compelling copy, investing in creativity ensures that your direct mail piece captures attention and leaves a lasting impression.

4. Exploring Print Options:

The choice of print can significantly influence how your message is perceived. Considerations such as paper quality, colour schemes, and printing techniques should align with your brand identity and the preferences of your target audience. High-quality prints enhance the perceived value of your materials and encourage engagement.

5. Data List Essentials:

The success of any direct mail campaign hinges on the accuracy and relevance of your data list. Building and maintaining a clean, up-to-date database is a strategic investment. Segmenting your audience based on demographics, location, and purchasing behaviour enables you to tailor your message effectively.

6. Delivery Considerations:

Choosing the right delivery method is crucial. Factors such as postage costs, delivery times, and the reliability of postal services should be carefully evaluated. Additionally, exploring options like Every Door Direct Mail (EDDM) can provide a cost-effective way to target specific geographic areas without the need for individual addresses.

7. Personalization and Variable Data Printing:

Personalization is a cornerstone of effective direct mail. Leveraging variable data printing allows you to customize each piece based on recipient data. Addressing recipients by name and tailoring content to their preferences significantly increases the likelihood of engagement.

8. Incorporating Technology:

Combining traditional direct mail with modern technology can amplify its impact. Integrating QR codes, augmented reality, or personalized URLs seamlessly bridges the gap between print and digital, enhancing the user experience and providing valuable analytics for future campaigns.

9. Measuring Success:

Implementing robust mechanisms to measure the success of your direct mail campaign is imperative. Tracking response rates, conversion rates, and return on investment (ROI) provides actionable insights to refine future campaigns and understand what resonates best with your audience.

10. Compliance and Regulations:

Navigating postal regulations and data protection laws is critical to ensuring a direct mail campaign remains compliant. Non-compliance not only risks fines but also poses a threat to your brand reputation. Staying informed and proactive in adhering to regulations is paramount.

11. Environmental Considerations:

In an era where environmental sustainability is a key concern, it's essential to consider the ecological impact of your direct mail campaign. Utilizing eco-friendly materials, exploring recycled paper options, and communicating your commitment to sustainability in your messaging can enhance your brand's reputation and appeal to environmentally-conscious consumers.

Direct mail marketing, when approached strategically, remains a potent tool in a marketer's arsenal. Success lies in the meticulous consideration of creative elements, data list precision, delivery options, and the seamless integration of modern technology. As you embark on your direct mail journey, keep in mind that triumph is found in the details and the ability to adapt to the ever-evolving landscape of marketing.

Start your successful direct mail campaign alongside industry veterans like us! Torpedo Marketing is here to help you hit your targets. Contact us today!