In order to guarantee that the direct mail message expresses your desired effect, selecting the appropriate format is crucial. There is a lot more to this than meets the eye, even though it may initially appear to be relatively simple.

Special formats are very different layouts than a typical direct mail option. Special formats are mailers with three dimensions, made to catch people's attention. It could be a balloon, a box, a tube, a bag etc. And most importantly it is opened and remembered by its recipient making it a great direct mail marketing option! If you are interested in doing an out of the ordinary direct mail campaign, here is your chance!

Special format mail is favoured by many and is frequently regarded as an improved version of advertising mail formats like brochures and leaflets. A comprehensive overview of your brand can be provided to the audience by a well-executed dimensional mailer. In addition, when it comes to direct mail formats, it has one of the most promising response rates. Businesses that want to make the most of content in order to build their brand's presence always favour special format mail.

Using special format mail for a direct mail campaign is best for reaching high-end or special customers. This is due to the fact that direct mail is designed to convey more specific information about your company. Your brand's in-depth and exclusive introduction is ideal for impressing your target audience.