WHAT IS PROGRAMMATIC ADVERTISING?

HOW DOES PROGRAMMATIC ADVERTISING WORK?

Programmatic advertising works through a real-time bidding (RTB) system, where advertisement inventory is bought and sold in real-time through an online auction-based process. Here's how it works:

1. Torpedo Marketing will create an ad for you based on your campaign objectives.

2. Torpedo will upload the ad on our Demand Side Platform (DSP) - A software that manages programmatic ad campaigns

3. Then, Torpedo will define your target audiences and campaign objectives, such as reaching a specific demographic or driving website visits or sales

4. Next, Torpedo will use the DSP to bid on available ad impressions (per 1000 impressions) - Bids are made based on how much value you place on reaching a particular user and how many times you want to target each user.

5. Then our DSP uses data and algorithms to identify the best ad inventory (websites & apps) for you based on the target audience and ad budget.

6. Once Ad inventory (ad space on any of the relevant 120,000 websites or apps) becomes available for auction - This can happen when a user loads a webpage or opens an app - The DSP evaluates the bids and selects the highest and most relevant bidder, who wins the auction for that specific ad impression.

7. Finally, the winning ad is instantly served to the user, and this entire process happens in milliseconds. Torpedo can track the performance of your campaigns, make adjustments in real-time, and optimize strategies based on data and insights

WHAT ARE THE DIFFERENT TARGETING OPTIONS WITH PROGRAMMATIC ADVERTISING?

Programmatic advertising offers a range of targeting options that help advertisers reach their ideal audiences with precision. Here are some of the most common targeting options:

1. Page Context AI: Harness the power of AI to connect with your target audience based on their current interests. By utilizing this technology, your ads will appear on websites, articles etc. closely related to your business offerings. Enhance the user experience by providing ads that seamlessly integrate with the webpage's context, creating a more cohesive and engaging browsing experience. This precision ensures that your ads resonate with an attentive and intrigued audience, enhancing engagement. Plus, you'll cut down on unnecessary ad expenses by avoiding irrelevant audiences. It's a smart and cost-effective way to maximize your advertising impact.

2. Behavioural Targeting: Tailor your reach to particular segments of individuals who share a keen interest in your offering. Our DSP has advanced data analysis capabilities, delving into users' web destinations, content interactions, and online behaviours. Armed with this insightful data, we're primed to assist you in pinpointing those who have perused, expressed intrigue in, or require your product/service. By consistently showcasing your ads to this receptive audience, you can pave the way for heightened exposure and ultimately, enhanced conversions.

3. First Party Targeting: First Party Targeting is all about using your own gathered data to aim ads at specific users. This data is unique to your business and comes from various sources like your website actions, CRM, emails, and sales terminals. With Torpedo, you can tap into this data by adding our unique website pixels, sharing customer lists, or connecting with platforms like Adobe Audience Manager and Salesforce. We'll then craft an ad, place bids, and upload your 1st party data to our DSP. By mixing this data with other targeting methods, we can precisely reach the right users on different websites and apps, making your ad campaign extremely effective.

4. Geo-Radius Targeting: Geo-radius targeting is an interesting way to focus on users in a particular location. You can pick the area's size according to what you need. It's great for attracting people around your business, bringing them in. With Torpedo, we'll make your ad, add the exact location you want (and mix it with other targeting options), and get the bidding started! It's all about reaching the right people nearby.

5. B2B Targeting: B2B targeting is about targeting to the right businesses and professionals with your ad messages. With Torpedo, we'll put up your advertisement and add the names of the exact businesses you want to reach. Then, we'll run the campaign aimed at those businesses. Or, we can use a list of business addresses you provide to target the people working at specific offices. It's all about getting your message to the business world.

6. 3rd Party Targeting: 3rd Party Targeting taps into special data groups created by data intelligence companies. These groups gather anonymous user details like age, income, job titles, actions, purchases etc. Torpedo will look for the exact traits you're after. When we spot a match, the data provider lets us connect with those users. It's a smart way to connect with fresh audiences, extending your campaign's reach beyond your own data.

7. Curates Site List & PMP: Curated site lists and PMP (Private Marketplace) targeting lets you pick certain sites out of the 120,000+ inventory where your ads show up. Instead of letting the system decide, you choose quality websites that match your audience and brand. With our help, you'll make a list of sites that fit your goals. This way, you're more in control, and your ads end up on the websites of your choice, which is great for transparency and relevance.

8. Retargeting: Retargeting is like giving your ads a second chance. When users visit your website but don't convert, retargeting lets you show them your ads again as they browse other sites. It's a way to remind them of your brand and encourage them to come back and take action. This technique can be super effective in bringing back interested users who might need that extra nudge to complete a purchase or engage with your offerings.

9. Lookalike Targeting: This is an advanced programmatic advertising technique that allows advertisers to reach a new audience that shares similar characteristics with their existing customers. This technique involves analyzing the attributes, behaviours, and demographics of an advertiser's existing customer base and then using that data to identify and target new users who exhibit similar traits. By reaching new users who are likely to have an interest in your product or service, lookalike targeting can help improve conversion rates and increase the overall ROI for your advertising campaigns.

WHY YOU SHOULD HIRE TORPEDO FOR PROGRAMMATIC ADVERTISING?

If you're looking to launch a programmatic advertising campaign, hire an experienced agency such as Torpedo Marketing Inc. to help you achieve your advertising goals more effectively.

Here are 8 reasons why you should consider hiring Torpedo Marketing:

1. Expertise: Our agency has extensive experience in managing programmatic ad campaigns across various channels, including display, mobile, video, native etc. We can help you develop a targeted strategy that aligns with your advertising goals and maximize the impact of your advertisement campaigns. Our team is up-to-date with the latest industry trends and technologies, ensuring that your campaigns are optimized for success.

2. Efficiency: Programmatic advertising can be a complex and time-consuming process. Our agency has the tools and expertise to streamline the ad-buying process, saving you time and resources. We can help you launch campaigns quickly and efficiently, ensuring that your ads are reaching your target audience at the right time and on the right channels.

3. Targeting: Programmatic advertising offers a range of targeting options that help advertisers reach their ideal audiences with precision. Our agency can help you develop a comprehensive targeting strategy that takes into account factors such as user behaviour, demographics, location, device type, and other factors. This ensures that your ads are reaching users who are most likely to be interested in your product or service, maximizing the effectiveness of your campaigns.

4. Optimization: Programmatic advertising allows for real-time optimization, meaning that campaigns can be adjusted in real time based on performance data. Our agency has the tools and expertise to analyze data and make decisions to optimize campaigns for success. This includes adjusting bids, targeting, ad creatives, and other factors to ensure that your advertisements are performing at their best.

5. Reporting: Our agency provides detailed reporting and analytics on campaign performance, allowing you to track the success of your campaigns in real time. We provide regular reports that show metrics such as impressions, clicks, conversions, and other key performance indicators. This allows you to make data-driven decisions and adjust campaigns as needed to achieve your marketing goals.

6. Cost-effectiveness: Programmatic advertising can be a cost-effective way to reach targeted audiences. Our agency has the expertise to optimize campaigns for maximum efficiency, ensuring that you're getting the most out of your advertising budget. We can help you set realistic budget expectations and optimize campaigns to maximize ROI.

7. Transparency: Our agency believes in transparency and open communication with our clients. We provide regular updates on campaign performance and work closely with you to develop a strategy that aligns with your business goals. We also provide detailed reporting on campaign spend, ensuring that you have full visibility into where your advertising dollars are being allocated.

8. Personalization: Our agency takes a personalized approach to programmatic advertising, working closely with you to understand your business goals and develop a targeted strategy that aligns with your unique needs. We understand that every business is different, and we tailor our approach to ensure that you're getting the best possible results.

Programmatic advertising can be a powerful tool for reaching targeted audiences and achieving your advertising goals. Hiring an experienced agency such as Torpedo Marketing Inc. can help you streamline the ad buying process, develop a comprehensive targeting strategy, optimize campaigns for success, and provide detailed reporting and analytics on campaign performance. Contact us today to learn more about how we can help you achieve success with programmatic advertising.